An experiment in Microfunding and new forms of giving

Late last week we kicked off a drive to raise $25,000 for http://www.charitywater.org/ — a non-profit that brings clean and safe drinking water to people in developing nations. We launched this over Twitter — in partnership with Pistachio and Tipjoy.

In the first 24 hrs we raised $944 from 144 people. As of today — Saturday — we have pledges of $1400 from 213 people, a total of about $2600. This is amazing, the money is going to have a very real impact on people’s lives. Unclean water is the cause of about 80% of disease. 43,000 people died last week from bad drinking water. $2600 in 48 hours is an amazing start, all raised over the Twitter platform. Of the $2600 about half of it was raised via Tipjoy. Here is a live update of the pledges to Charity: Water (@Wellwishes) via tipjoy, and the payment (vs. pledge) rate.

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You can add a $2 gift right here:

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In terms the approach it feels like we are scratching on something radically new here. It intersects with a set of trends I am fascinated by: dynamic community formation and participation, the now web or real time cloud and micro-lending or in this case micro-giving. Laura Fitton (@Pistachio) has written about this before, as have others — its giving me a lot to think about as we head into the Christmas season and the snow falls here. A payment rate of 83% is astoundingly high.

We also put together a little video of the launch of this effort. Laura is testing, Chartbeat, an un-released product from betaworks — it can track the traffic surge from Twitter to Larura’s blog post. If anyone wonders the effects of Twitter this little video says a lot. Watch what happens 20 seconds in.

Laura had a technical reaction to the video:

holy AWESOMENESS.

chartbeat is going to be INSANELY valuable. that is SO cool.

Trackbacks

  1. [...] http://www.borthwick.com/weblog/2008/12/20/an-experiment-in-microfunding-and-new-forms-of-giving/ addthis_url = ‘http%3A%2F%2Fpistachioconsulting.com%2Fput-twitter-addiction-to-good-use%2F’; addthis_title = ‘Put+Twitter+Addiction+to+Good+Use’; addthis_pub = ”; Category : Uncategorized [...]

  2. [...] on the Huff Po over xmas. Piece by Ken Lerer and I on what we are learning from the charity water drive and the possibilities of [...]

  3. [...] the idea of simple, fast microgiving takes off, more and more charities and causes are seeing the benefits of this new way to help. From [...]