Relative search

Its been a while since I have posted on my blog. There has been a lot of work to do and i’m in the process of consolidating this blog with my tumblog. More to come but for now a quick post on Google Search Wiki.

I have been using it for the past few weeks on and i finally figured out why it annoys me way more than the average beta product — I have philosophically issues with this product, its inconsistent with what I want from a Google search.

I have become accustomed to Google representing a canonical point of view. Now all of a sudden Google has become a swamp of relativity. I have almost a physical response to seeing the arrows up and down on the results. Its fascinating that they would try this — after years of debate on the merits of personalized search — im surprised and watching closely, but now from afar — I wish http://www.customizegoogle.com/ would add a switch to turn this off.

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Published:: 12.9.08 / 7pm

Category:: betaworks

About

This is a blog with occasional postings from John Borthwick. I work in the technology, communications and media space — as an entrepreneur, a builder and an investor. My interests are in building great companies and in understanding about how media evolves as it collides with real time conversations. This blog contains occasional thoughts, mostly on the theme of participatory, real time media. I like to write to organize my thinking on a particular issue. This blog is often a repository for that thinking. Thus the name and the sporadic attention. My twitter or tumblr stream are more reflective of day to day thoughts.

Im CEO and co-founder of betaworks the companies I am working with are listed on the betaworks site. Prior to launching betaworks I was CEO of Fotolog, and prior to that I was Snr. VP of Technology and Alliances at Time Warner. I arrived at Time Warner — AOL — in early 1997 when they acquired the company I had started back in 1994. That company was WP Studio, producer of three sites: Total New York (one of the first local city guides, now gone), äda ‘web and spanker (a pre blog, daily journal of the occasionally twisted mind of Carter Adamson).

This web log is published on the wonderful WordPress.

lonestarsoftware 2.10.09 / 10am

Relativity is what made Google so highly relevant in the early days with Page Rank. Page Rank lets well established organizations “vote” who they want to give legitimacy to. That was a big improvement over keyword stuffing, but still extremely oligarchical. What you see here is further democratization of the ranking process and I think if implemented properly can only be a good thing.
Craigslist Proxy 5.29.09 / 10am

Was a good read. I'll be back for more.
Craigslist Proxy 6.6.09 / 7am

Nice one. I have stumbled and twittered this for my friends. Others no doubt will like it like I did.
kongrit 7.22.09 / 3am

Excellent site, useful information .Thanks for this great post – I will be sure to check out your blog more often…..........
BROOKE SHIELDS SUNGLASSES 7.29.09 / 2am

Using Google or other search engine for good traffic is really hard because you have lots of competitors..
Good work..
richardz315 8.15.09 / 6pm

thank you for sharing this
Oakley Sunglasses 9.10.09 / 7am

great post
Dual Sim mobile phones 9.10.09 / 2pm

great post

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