We just pushed out the new bit.ly bookmarklet. You can still go to bit.ly and shorten your URL’s and get all the information about the URL — but we have also made all of this functionality available without you having to leave the page you are interested in.
#1. Go to bit.ly and drag the link circled below into you browser toolbar.
#2. When you are on a page, click the bit.ly link in your browser and automagically a tile comes up that shortens the URL, lets you send it to someone (email or twitter) and see information or conversations about that page.
#3. There is no third step. See the screen shot below of a post on AVC — with bit.ly showing information about where Fred’s post got shared and how often.