On monday Summize ran a test partnership with Twitter to cover the WWDC, the results were fairly extraordinary (a colleague mailed me … “holy fuck”). The raw data is displayed below. Traffic peaked at 190 queries per second, spikes went way over that number. For context — this is close to the search load that AOL manages today (at its peak AOL was doing several x that number).
People came, they searched … but they also seem to have left the browsers on, watching the WWDC conversations flow by. This is interesting and unusual — search as a browse/monitor experience is different to the way search has been thought of to date. We have also seen this with the trending topics on Summize. Conversational search is a big idea – the Summize team are starting to figure it out.