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Day April 28, 2008

Switching bits

Betaworks is starting to roll out SwitchAbit, our first homegrown product. SwitchAbit is a content router. A switchboard to connect one service to another. It will let people shuttle a flickr to twitter, or to tumblr, facebook or pownce or pretty much wherever people want. SwitchAbit doesn’t aspire to be another UI to aggregate data — in fact its the reverse — it assumes that people want to contextualize information streams within existing services and existing communities. I’m tired of companies seeking to jam users into a new user experience that is mostly designed to drive a business model rather than drive new, relevant or meaningful interactions. As a consequence SwitchAbit is designed to be a platform — Twittergram will be the first service that will be powered by the platform.

When we started working on SwitchAbit one of the foundational services that inspired us was Twittergram, a service that Dave Winer created almost a year ago. Few individuals have been more innovative in finding ways to move data — live & static data — laterally across the web. This lateral movement of data is exactly what SwitchAbit is about. Once we had an alpha version of SwitchAbit working I sent it to a handful of people, one was Dave. After a rapid set of email exchanges — we came to an agreement and Dave is joining SwitchAbit as an advisor. The last deal we worked on was back in Userland days, between AOL and Userland — after months we never managed to finalize a relationship — this time around we managed to get this done end to end in about an hour. Good stuff.

It’s less than six months since we setup the development team at betaworks and this is the first of three products that will roll out in the coming months. As I started to outline last week betaworks is a company that through focus and structure is designed to drive linkages and accelerate innovation across what we call our network. The intent is to create a set of loosely coupled components — some wholly owned, some partially owned — and drive innovation, context and value across the network — thru the exchange of data. What people today call monetization, but monetization as it applies to a network, not two isolated nodes. Over time this network will look like a company — I guess a media company is the best analog we have today — but a little different in focus, structure and purpose. And we aren’t going to start talking about new media, again. For now we are very excited about getting SwitchAbit rolling.