Undoubtedly the interface is well executed, clean and easy to use. But more fundamentally, it is appealing to the increased desire of human beings for creative self expression. There is a reaction going on to the increased homogenization of the world with Starbucks on every corner. People want to be able to differentiate, and create things that express their own distinctive views and personalities. Fotologs is part of the movement to “give the world a visual voice” as people are tired of dragging their eyes across endless screens of text. Napoleon Bonaparte a long time ago said “a picture tells a thousand words” and that possibility is now even greater due to the mass availability of high resolution digital cameras.

Should Fotolgs consider opening it’s platform to offer its users other tools to add to their ability to express themselves, in the same way that Facebook has recently?. For example, http://www.graphita.com has just launched a new and free “Live Studio” service that makes the adding of digital effects to photos point and click easy. This is totally complementary to Fotologs, and would further enable it’s users to make their photos connect and communicate.