Comments on: Alexa? http://www.borthwick.com/weblog/2007/06/26/alexa/ occasional thoughts by john borthwick Sat, 22 Nov 2008 16:43:12 +0000 http://wordpress.org/?v=2.6.2 By: John http://www.borthwick.com/weblog/2007/06/26/alexa/#comment-14302 John Wed, 27 Jun 2007 12:38:57 +0000 http://www.borthwick.com/weblog/2007/06/26/alexa/#comment-14302 Alexa's geographical data isn't good or even directionally accurate. Take the Chile stat -- this is a number that we actually have a good handle on from Google analytics, the number looked more like 15-20% in May. You have to work through these data sources carefully comparing them to one another. Quantcast has Fotolog clipping 28M uniques, I believe the Comscore number is more accurate at 15M. Alexa’s geographical data isn’t good or even directionally accurate. Take the Chile stat — this is a number that we actually have a good handle on from Google analytics, the number looked more like 15-20% in May. You have to work through these data sources carefully comparing them to one another. Quantcast has Fotolog clipping 28M uniques, I believe the Comscore number is more accurate at 15M.

]]> By: No Replay http://www.borthwick.com/weblog/2007/06/26/alexa/#comment-14288 No Replay Wed, 27 Jun 2007 05:51:06 +0000 http://www.borthwick.com/weblog/2007/06/26/alexa/#comment-14288 Taking those same numbers from Alexa, you have the following breakdown. Fotolog.net users come from these countries: Chile 50.9% Argentina 17.5% Brazil 11.2% Mexico 6.3% Around 86% of your users are from the above 4 countries, with 68% coming from Chile and Argentina, ~51% from Chile alone, two relatively small and poor countries: Chile 12K GDP per capita, 12 million people; Argentina 15K GDP per capita, 40 million people. Taking those numbers, 68% of your users come from a population of around 50 million with ~50% of your users from a base of 12 million people (Chile). Taking those same numbers from Alexa, you have the following breakdown.

Fotolog.net users come from these countries:
Chile 50.9%
Argentina 17.5%
Brazil 11.2%
Mexico 6.3%

Around 86% of your users are from the above 4 countries, with 68% coming from Chile and Argentina, ~51% from Chile alone, two relatively small and poor countries: Chile 12K GDP per capita, 12 million people; Argentina 15K GDP per capita, 40 million people. Taking those numbers, 68% of your users come from a population of around 50 million with ~50% of your users from a base of 12 million people (Chile).

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