June 2007
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Month June 2007

Alexa?

Now Alexa is tracking Fotolog as #15 in the world, with reach above 2% for the first time??!@?   Facebook is at 2.055% and they have had 80% growth in the past 3 months.    Yes, yes I know Alexa has its limitations but Comscore, Alexa, Quantcast all pointing to solid growth.

Fotolog snapshot from June 26th on Alexa

Flog clips, onward …

Some clips of recent Fotolog data … next week today we will pass 9 million user accounts.  The team has grown our audience by 60% since I came on board in late December and over 150% since June 2006.   Flog is currently the 20th most trafficked site in the world according to Alexa.  Comscore now ranks us as the largest site in Argentina, measured by total page views (we're doing 3x the page views of Yahoo).   In Spain, we're ranked #10, pageview wise we have seen a lot of growth in Europe this year, especially in Spain, Portugal, Italy and Germany. 

Comscore data for May 2007, top sites in Argentina

Also in May the site saw strong growth in the US (60% growth in unique visitors), albeit from a smaller base.    The arrival of micro-blogging sites in the US like Tumblr and Twitter is demonstrating how the use cases around blogging or self publishing are fragmenting.    Letting people post some combination of text, images, videos, presence and location — mingle that with a social network, shake, don't stir, and you get what Fotolog is about.  

Based on usage data Fotolog has become more of a social media network (tracking the usage patterns of MySpace, Mixi, Facebook and Bebo) rather than traditional online media network.   Lapping Yahoo in Argentina clearly supports this engagement argument — Fotolog's unique visitors are 1MM less than Yahoo's, yet the total minutes on the site are twice that of Yahoo and pages are 3x.     Fotolog's reach on Alexa continues to grow — over the past three months we are up 23% to 1.7% (note, I don't understand what happening with Orkut, both reach and growth seems to be slowing this year).    

I will be very interested to see how our launch of point-to-point IM does on Flog.   Within the next 10 days we will have Userplane's service up and running so members can message each other with one click (no client, user to user IM).     And to boot, Fotolog will have another significant announcement to make in the next few days.