http://www.borthwick.com/weblog/2007/05/13/the-photobucket-sale-and-fotolog/ occasional thoughts by john borthwick Tue, 07 Oct 2008 01:24:57 +0000 http://wordpress.org/?v=2.6.2 http://www.borthwick.com/weblog/2007/05/13/the-photobucket-sale-and-fotolog/#comment-19262 Online Advertising: What’s Fotolog worth, and why does it matter? » TechAddress Wed, 22 Aug 2007 22:55:17 +0000 http://www.borthwick.com/weblog/2007/05/13/the-photobucket-sale-and-fotolog/#comment-19262 [...] Two, Photobucket, as a storage site mostly used as a widget on sites like News Corp. sister site MySpace, commands little attention from its users. As Fotolog CEO John Borthwick points out, Fotolog, by encouraging users to visit the site and chat with friends there, gets them to visit the site nearly four times longer than Photobucket’s users. Advertisers are increasingly looking for engagement, not just raw numbers, when evaluating social-networking sites as a marketing medium. And by that measure, Fotolog’s rumored buyer may have underpaid — or Rupert Murdoch, in snapping up Photobucket to bolster MySpace, may have overpaid. [...] [...] Two, Photobucket, as a storage site mostly used as a widget on sites like News Corp. sister site MySpace, commands little attention from its users. As Fotolog CEO John Borthwick points out, Fotolog, by encouraging users to visit the site and chat with friends there, gets them to visit the site nearly four times longer than Photobucket’s users. Advertisers are increasingly looking for engagement, not just raw numbers, when evaluating social-networking sites as a marketing medium. And by that measure, Fotolog’s rumored buyer may have underpaid — or Rupert Murdoch, in snapping up Photobucket to bolster MySpace, may have overpaid. [...]

]]> http://www.borthwick.com/weblog/2007/05/13/the-photobucket-sale-and-fotolog/#comment-11141 chrisco Sat, 02 Jun 2007 09:18:54 +0000 http://www.borthwick.com/weblog/2007/05/13/the-photobucket-sale-and-fotolog/#comment-11141 Nice article and analysis. Cheers, chrisco Nice article and analysis. Cheers, chrisco

]]> http://www.borthwick.com/weblog/2007/05/13/the-photobucket-sale-and-fotolog/#comment-9012 David Lee Thu, 17 May 2007 20:43:40 +0000 http://www.borthwick.com/weblog/2007/05/13/the-photobucket-sale-and-fotolog/#comment-9012 John, Great post - particularly the more nuanced look at Photobucket's stats. I work at SU and would love to sync up w/you or someone from your team about ways we could collaborate. Cheers, David John, Great post - particularly the more nuanced look at Photobucket’s stats. I work at SU and would love to sync up w/you or someone from your team about ways we could collaborate. Cheers, David

]]> http://www.borthwick.com/weblog/2007/05/13/the-photobucket-sale-and-fotolog/#comment-8993 GigaOM » Is Fotolog next in line to be bought? Thu, 17 May 2007 16:30:11 +0000 http://www.borthwick.com/weblog/2007/05/13/the-photobucket-sale-and-fotolog/#comment-8993 [...] But one should not confuse Photobucket and Fotolog. According to CEO John Borthwick, a former Time Warner executive, on his blog notes: Photobucket is a tool that is agnostic of destination – while Fotolog is a destination. Photobucket stores image-based media, then distributes it to your page on social networking sites such as Myspace, Bebo, Piczo, Friendster, etc. Fotolog is a destination where you post one image a day which then becomes the center of a social interaction/chat with your friends. It’s intentionally simple – stripped down and focused on the social media experience. [...] [...] But one should not confuse Photobucket and Fotolog. According to CEO John Borthwick, a former Time Warner executive, on his blog notes: Photobucket is a tool that is agnostic of destination – while Fotolog is a destination. Photobucket stores image-based media, then distributes it to your page on social networking sites such as Myspace, Bebo, Piczo, Friendster, etc. Fotolog is a destination where you post one image a day which then becomes the center of a social interaction/chat with your friends. It’s intentionally simple – stripped down and focused on the social media experience. [...]

]]> http://www.borthwick.com/weblog/2007/05/13/the-photobucket-sale-and-fotolog/#comment-8711 Bronte Media » The Best Analysis of Photobucket/MySpace You’ll Read Mon, 14 May 2007 21:01:11 +0000 http://www.borthwick.com/weblog/2007/05/13/the-photobucket-sale-and-fotolog/#comment-8711 [...] John Borthwick, CEO of Fotolog does a good job at describing the differences between the two firms and the industry in general. [...] [...] John Borthwick, CEO of Fotolog does a good job at describing the differences between the two firms and the industry in general. [...]

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