I was talking last night with a friend who has started up a company to assist photographers make the digital transition. His clients are fashion and art photographers who have shot in analog for years and are now moving to digital. The images he deals with are 16-30+ mega pixels. The raw TIFF’s are 50 meg+ each.

Asked him what kind of processing he normally does to to these images — turns out one of the first things he does is add in a layer of grain into the image — to simulate the way people are accustomed to see photos — with grain. As he put it “you add grain and people see the image as more real”. More real? or a better simulation of another media type that is associated with a copy of reality?!