Machinima is starting to get more and more interesting as a media form. See this wonderful intereview with Malcolm Maclaren — a walk in the park with punks impresario. Or this commmentary on net neutrality — or this parody of the bouncing ball / Sony commercial. Now take a look at the preview of Halo 3 — and then play around with Google Earth and sketch up for a bit. The lines between what we know of as media, content, mapping and gaming are going to get completely blurred.