May 2006
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Day May 2, 2006

Talk is cheap

Cheap talk

While in london I was impressed by the presence of broadband retailing on the high-street. Normally offered as part of a bundle with wireless, video, or a landline — local loop unbundling is happening fast in the UK and its increasingly a fully unbundled line. The latest and most interesting offer seems to be from carphone warehouse, branded Talk, Talk. The sales person walked me through the bundle — £11 per month line charge and then £9.99 for unlimited calls within the UK and 28 international countries (including Europe, US, Australia, New Zealand, Canada) — and broadband is "free" — 8Mbps on average, and they claim to have coverage over 70% of the UK. There isnt hard data on sign up's but sales person said they did 20,000 in the first days (it launched only a month ago), and they claim to be saving wired brits over £400 per year. With 2.6 existing wireless and wireline subs and 1700 retail outlets across UK and Europe they are pushing hard to get customers signed up and locked into these new plans (18 month commit). The aggressive subsidization and grab for customers has got to be based on the assumption that ancillary services can be added to the bundle — like video — and can over time be charged for as a premium service.

Where am I?

Finally back in Italy after travel to London. Got a ppc phone with integrated GPS up and running (mio 701) — I am interested in what happens when mobile devices become location aware. Early days but its proving to be interesting. Found a program that lets me publish my location so you can see where I am on a google satellite map. You can see my location — when I publish it — at this site (username is Johnnyb11, try 01/05/2006 as monitor date and once it takes you to google maps opt for satellite, I was a little off the google grid). If anyone knows of other applications to publish location please email me. This one works fine but I would prefer to use SMS to publish location data, should be easier.